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Contact Details for the Lecturer s suhal.

Prerequisites and Co-requisites None. Mode of Delivery Face -to- Face. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing cemap 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.

Assessment Criteria To be announced.

COURSE UNIT TITLE

To enable students to get information on main cekal concepts, marketing mix and modern marketing strategies. Explaining the terms; data, information, primary and secondary sources.

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Lectures and presentation of student assignments. Defining the research process by marketing communication research models.

Language of Instruction Turkish. Work Placement s None. Office Hours To be announced.

Understanding and being able to use qualitative and quantitative research, positivism and post-positivism. The course consists of the following topics: Explaining the importance of defining pazrlama data correctly in the research pazarlam. Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Recomended Optional Programme Components None.

Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Ykselsn decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.

EGE ÜNİVERSİTESİ Lifelong Learning Programme

Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Pazrlama the importance of research, marketing research and marketing communication research. Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages.

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Offered to Logistics Programme. Explaining the concept of research and defining its importance in the field of marketing communications. Course Policies ppazarlama Rules To be announced. Offered By Logistics Programme. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Understanding and being able to use the models and processes of marketing communication research.

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Defining the method of interview in marketing communication research. Defining; marketing research, marketing information systems, marketing communications. Understanding the importance of research, marketing research and marketing communication research. Introduction to ilkekeri communication research methods and teach the students how these will be used in the business world. Transfering the use of data, information and knowledge in research. Explaining the research process by marketing communication research models.

Term or Year Learning Activities.